Deepen your executive coach practice

Trust the Principal

Georgina Woudstra first trained as a coach in 1992. She graduated from Corporate Coach University in 2004 and since then has studied more than 20 days a year with many different coaching schools learning and integrating varied approaches, from Transpersonal to Time-To-Think to Solutions-Focused. During this time, she became an ICF Master Certified Coach, she built a strong reputation as an executive coach and a successful boutique coaching firm.

But, Georgina knew there was more. Her learning gave her a breadth of experience, tools and ideas yet she longed to work deeper with clients and to have a clear and coherent way of making sense of them, their ambitions and limitations.  This led Georgina to study Transactional Analysis as robust and comprehensive psychology for understanding people, relationships and for personal growth and change.

Georgina has an MA in Change Management, an Advanced Diploma in Coach Mastery from ITS and a Certificate in the Supervision of Coaches, Mentors and Consultants from CSTD. She is a Certified Mentor Coach and a TA People Practitioner and a member of the International Transactional Analysis Association (ITAA).

Georgina has built a thriving executive coaching practice over a career spanning more than 20 years – She specialises in coaching Chief Executives, senior board members aspiring to this role and top boardroom teams.

Her clients include Doddle, Volac, Towergate, Microsoft, WSPA, Compare the Market, McKinsey, Barclays, Network Rail, BP, NHS, Capita, Sony, Deloitte, RBC, VT Group, BGL Group, RBS, Thomson Reuters, University of Birmingham, London Borough of Lambeth, Barclaycard, Warner Bros, BT, BP, Tesco, and TK Ma

Allard de Jong

Allard de Jong has spent the last 15 years solving organisations’ “people problems” and measurably increasing their senior executives’ contribution value by accelerating their leadership development.

He coaches and trains globally. His work focuses on encouraging emotional intelligence skills and ardently campaigning for the “coach approach” to leadership  across borders and cultures.

Allard received a Masters Degree in Communications Studies from the University of California and a Bachelors Degree in International Business from the American University in Paris. He has trained with the Coaches Training Institute and in person with leaders in the field such as Thomas Leonard, John Whitmore.

His experience covers many sectors, such as Financial Services, FMCG, Services, Pharmaceutical, Clothing & Fashion, Confectionery, Entertainment, Distribution, Engineering.

Allard’s clients include: Adecco, Airbus, Allen & Overy, Alstom, Amadeus, Barclays, Clifford Chance, Crédit Suisse, Desigual, Eli Lilly, GE Healthcare, Hennis & Mauritz, Ikea, Lancôme (L’Oreal), Mattel, McDonald’s, Novartis, Oracle, Orange, Philip Morris, Procter & Gamble, Reckitt Benckiser, Sanofi Aventis, Telefonica, Turner Broadcasting, Vestas, Volkswagen Audi, Warner Brothers.

Hazel Valentine

Hazel Valentine has been an Executive Coach and OD Consultant for the past 25 years. She has worked globally in many parts of Europe, Australia, Singapore and latterly in the Middle East. She has written and directed a number of leading accredited International Coaching Development Programmes including the Coaching Leader in Saudi Arabia.

Hazel has a passion for working with individuals and teams in enabling them to explore and develop their core values and raise personal awareness in order for them to become the leaders that they truly want to be.
She has studied coaching and psychology and supports a constant desire to work with clients during change and the inevitable transition that enables deeper understanding and meaning of both their role in the organisation and personal motivations.

Hazel has an MA in HR Strategy and HR Development, an Advanced Diploma in Executive Coaching and Coaching Supervision from the Academy of Executive Coaching. She also developed and directed their Practitioner Diploma in Executive coaching. Her work is underpinned by Gestalt theory and practice together with Advanced Transactional Analysis in organisations, including coaching and consultancy. She is ICF PCC accredited.

Her clients include Vodafone, Lloyds Banking Group, PITO, United Nations, World Trade Office, Danfoss, National Commercial Bank Saudi Arabia, Bank of Bahrain and Kuwait, PWC, Deloitte, CIFAS, Saudi British Bank and the Saudi Arabia Monetary Agency and BUPA.

Declan Woods

Declan is a leadership team coach and boardroom psychologist. He specializes in working with CEOs and their executive teams to help them get ready for change through individual and team coaching. He has coached leaders from over 23 countries and is a retained coach-consultant with several global organizations.

Declan’s coaching is informed by his earlier experience as a Plc. Director and business leader with international P&L and operational delivery responsibilities and his current portfolio of non-executive director roles. He was decorated for leadership in the New Year’s Honours List following an earlier career as an Army Officer.

Declan previously led Penna Plc.’s international Board and Executive coaching business and was the inaugural Global Head of Standards and Accreditation with the Association for Coaching (AC). He co-created and successfully launched the Global Code of Ethics – a new industry standard for coaching and mentoring. Declan was made a life Fellow of the AC for this work helping raise coaching standards.

Declan is a Registered Psychologist and accredited Master Coach. He has earned Master’s degrees in change consulting (INSEAD) and psychology (University of Cambridge) and an Executive MBA (University of Warwick). Declan is a qualified coaching supervisor. His doctoral research (University of Leicester) was on dysfunction in senior teams and, based on this, he created TeamBoost™ – a diagnostic tool to help teams improve their effectiveness.